Eric Potier is the managing director of CC Strategies.
Eric has 30 years of professional public relations and public affairs experience. Before creating CC Strategies in May 2006, he was a partner and managing director of Creative Strategies and, for many years, managing director of Weber Shandwick Belgium.
During his career, he counselled hundreds of companies and organisations, both national and international, on strategic communication management, corporate reputation, crisis communication, and governmental affairs. He assisted companies in hostile takeover bids, conducted important IPO communication campaigns, advised on communication campaigns in closing and restructuring plans, and advised the European Commission in several public information campaigns.
He is a member of 3C and former president of its Flemish section.